Everything starts from the symbol of “infinity” ─ ∞. It represents a limitless expansion of Kei Fu Foods Co., Ltd.’s food professionalism and global vision.

The images of "spoon", "fork" and "chopsticks" connected in design symbolized the coverage of the Company’s operations includes both Chinese and Western food and service. It aims to offer clients with a rich array of products, boundless creativity and sustainable service. The external elliptical shape on both sides are similar to the shape of the Chinese auspicious symbol, “Ruyi,” which symbolizes the honesty and integrity of KEIFU corporate culture. The Company wants to be dependable and provide its consumers with reassurance. The red color is the corporate’s color, which represents passionate devotion, enthusiastic service and the hope of spreading positive and dynamic energy to its consumers.